Web Design 101: Important Skills Designers Should Be Embracing
Having a website is more than just creating and maintaining it. As a website designer, learning should be continuous. What are the things that you need to learn? Below are good starting points.
- Improve your marketing and sales skills.
Many websites are about marketing certain products and services. However, most website designers know very little about these comprehensive disciplines. Do your own marketing and sales research. Understanding these concepts can help you drive your business to success.
- Explore the field of psychology.
Psychology has a lot in common with user experience design. When designing websites, designers are very reliant on knowing how visitors think and act. It’s highly recommended for designers to spend a good amount of time studying this field.
- Improve your copywriting skills.
Copywriting is another closely related industry. Nothing beats working with a seasoned copywriting on a project, but many reasons, this doesn’t happen a lot. If the budget is too tight, you, as the website designer, might be versatile enough to write copies.
- Learn business theory.
It’s a fact that several clients are frustrated that website designers lack understanding of basic business theories. Why not spend an hour a day learning business theory? This is not an easy topic to delve in, but it’s definitely worth your time.
- Look into customer experience design.
Website designers in a web design company always consider themselves as specialists in establishing brilliant user experiences. However, you should know that user experience doesn’t end on the screens. There is a whole discipline committed to improving the entire customer experience. That discipline is, of course, worth investigating.