You don’t need to have a huge website design company, and be a huge-name charity to build a brilliant website. Each charity is unique, with plenty of constraints, but you can definitely begin a simple website using very little resources. Below are some helpful steps.
Understand your audience.
Your website is the first port of call for many individuals who encounter your organization. Define who those individuals are. What are their motivations for visiting your webpages? Put yourself in their shoes, and approach your own website as an outsider.
Make sure to research, and put together a profile of your target audience. Once you get to know them, you can begin designing user experience, depending on their needs.
Include call-to-action statements and buttons.
Now that you already have an idea about who your target people are, you need to finalize what you want to do on every section and page of the website. Whatever content you want to incorporate, don’t forget to include CTAs. A good call to action is your primary tool in getting your target market involved with your cause.
Examples of specific actions? Donating, volunteering, signing a petition, calling an advice line or promoting a campaign. Create signposts and buttons around these.
Test, test and test.
Make sure that your entire website architecture makes sense. UX testing might sound complicated and techy, but this is an essential step to ensure efficiency. Learn more about your audience once in a while, and regularly visit the design process.
Track your website’s search performance.
Website maintenance is not all about content creation. You need to monitor your progress and search performance. Once all SEO foundations are all in place, regularly monitor its performance. Remember that websites should never be static—it should improve and evolve.
Feel free to utilize tools such as Google Analytics. This can give you vital insights that can help you plan your next steps, as well as points for improvement.